Under a hardened crust, Pilowlava awaits the smallest temperature rise to recover its viscosity. All these sweet inconsistencies produce a vacillating, fluctuating typographic colour, embodied by the almost-mathematical tension of its curves. The structures of its glyphs are mostly derived from hand-written dynamics, that feed from both calligraphic and graffiti references. This geometric approach lies on the shoulders of researches conducted by Swiss designer Armin Hofmann in his Graphic Design Manual edited in 1965. Striving to please both of its parents, Pilowlava seeks a balance between viscous energy and controlled geometry. The result is a typeface that recalls cooled lava flows drawn with a compass. Pilowlava (sic) was born as an intuitive, fast-paced creative feedback loop in which its creators tried to surprise one another.
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